I'm Director of User Experience at Picsart, the world's fastest growing creative platform and community of 150+ million monthly active users.
I'm passionate about user-centred-design and empowering individuals and teams to build elegant and inclusive digital experiences, guiding decisions with evidence
I specialise in
I like to share what I've learnt so I've given a few talks and every so often I'll write too. I'm also a mentor with the UXPA. In my spare time, I like to travel, eat great food, read and attempt golf. I'm a PADI certified Divemaster, scuba junkie and love a good dram of whisky.
Here are some nice things my peers have said about working with me
Samantha was a driving force in the delivery of our audience and user insight strategy. She was inspiring, brought clarity to our thinking, insight to our approach and expertise to our execution. Sam is a naturally curious and inquisitive problem solver who drew out the essential and incredibly valuable insights.
- Nick Astor | Content & Strategy Director, This Machine (Agent3)
Sam is a great facilitator whose thoughtful application of research techniques and tools drive a deep understanding of root causes and opportunities for innovation.
- Chad Jennings | Chief Product & Design Officer, AMBOSS
We’ve quickly come to trust Sam's judgement. She is highly professional and smacks with knowledge about users and methodologies which has helped us not to waste time and effort doing research that won't add any real value.
- Gareth Els | Senior Digital Product Manager, Aviva