I'm Head of User Research (UXR) at Zoopla, part of Design Leadership.
I'm passionate about user-centred-design and empowering individuals and teams to build elegant and inclusive digital experiences based on evidence
I specialise in
I like to share what I've learnt so I've given a few talks and every so often I'll write too. I'm also a mentor with the UXPA. In my spare time, I like to travel, eat great food, read and attempt origami. I'm a PADI certified Divemaster, scuba junkie and love a good dram of whisky.
Here are some nice things my peers have said about working with me
Sam made an incredible difference to the way we develop our Digital propositions, not only through embedding research and testing protocols within our cycles but also in the way she challenges us all to think differently about our users and how we are engaging with them.
- Tim Wilmot | Head of Digital Product & Design, Aviva
Sam is a great facilitator whose thoughtful application of research techniques and tools drive a deep understanding of root causes and opportunities for innovation.
- Chad Jennings | VP Product & UXD, Moo
We’ve quickly come to trust Sam's judgement. She is highly professional and smacks with knowledge about users and methodologies which has helped us not to waste time and effort doing research that won't add any real value.
- Gareth Els | Digital Product Manager, Aviva