Experience

A brief history of my professional career

I joined Zoopla in 2021 to be part of an ambitious team with plans to re-imagine an industry. We're early on in our journey, so there's plenty to do, and we have a great culture (come join us!)

Before Zoopla, I was at Monzo Bank, I joined as the first user researcher in 2017 and established the practice from scratch. That included:

Building a high-performing team by recruiting talented individuals
Writing the entire hiring playbook for user research
Developing a progression framework
Creating a searchable database of research projects
Training cross-functional peers to run their own lightweight, disposable research
Sharing insights across the company and at executive level
Influencing product and design direction

Picture of a group of people sitting in a room watching usability testing happening via a monitor

Early Monzo team watching user testing live

Picture of a person standing in front of a whiteboard in an office with different coloured strips of post-its on different pages

Researcher mid-analysis defining archetypes

Screenshot of Samantha in a video call presenting a slide deck introducing user research.

Presenting an update at the Monzo company all-hands

I started off agency-side where I built up experience across different industries and types of projects. Soon after, I went in-house for a big languages company called Education First, before becoming a contractor

Picture of different company logos, including Skype, Samsung, Channel 4, Tesco, Vodafone, Visa, Orange, The Guardian, and more.

Some of the organisations I've worked with.

My experience spans across different industries, agency-side, in-house, multinational corporates, start-ups and even government

These were some of my favourite classic design projects

Englishtown

Redesign of an international distance-learning language platform

Sketched illustrations of research findings

Samsung

Innovation research and workshops to define new features for a social media product

Picture of a live shot of user testing, with a website on the main frame and a picture-in-picture of a research participant

Tesco

Complete redesign of the dotcom portal page for the retail giant

Picture of a deliverable of behavioural archetypes

EF International Language Schools

Proof-of-concept full-cycle redesign of a portal for students learning abroad

Picture of boards with printed diary entries and a photo of a research participant

Channel 4

Innovation research and workshops exploring the future of connected TV and viewing

Picture of a user testing observation room

Aviva

Audit and rapid redesign of one of the key journeys for the financial services giant

And some other projects which I ran or supported

In-house lab launch

Part of the setup and internal launch of the user testing lab at Tesco's central London offices

International research

I speak French fluently and have run research from Lille to New York via Johannesburg

Design guidelines

Part of a small team on a mission to bring user-centered design thinking to a global corporate organisation

Kiosk user testing

Running user testing on kiosks in-store for Tesco Clubcard

If you'd like to chat about any of these projects or my experience more generally, don't hesitate to get in touch

Contact me

Icons by Yu Luck, available on thenounproject.com